More on Measuring

A different angle from my "Track and Measure" post but with the same fundamental message, this from Bob Parsons, via Ken Dyck:

"I learned that Mr. Rockefeller was one of the few people in his industry (perhaps the only one) who knew exactly how much it cost to extract, refine and deliver a barrel of oil. In fact, he was entirely aware of all his costs. Knowing this information (and acting on it) gave him a huge competitive advantage. He knew how much he could price a barrel of oil for and still turn a profit.....By paying close attention to the things that mattered, Mr. Rockefeller made his Standard Oil Company so successful that he became the wealthiest man in the world!"

His Hot Point is that "anything of significance that is measured and watched, improves."