From Passion to Profession

The leader on this BusinessWeek Online article says, "Don't turn your homemade raspberry strudel or hand-carved cat figurines into a business before asking yourself these questions." It quotes Steven Rogers of Northwestern's Kellogg School of Management as saying

People are so doggone convinced that the thing they love is going to be loved by other people that they won't let the research tell them the real story.

My thought: I see this in starry-eyed entrepreneurs in many fields, including tech. It's not just the home crafts folks whose passion can blind them to business realities.