The Truth About Starting and Growing Your Business

I'm probably the last kid on the blogospher to have read Barry Moltz's book, You Need to Be a Little Crazy. His subtitle is The Truth About Starting and Growing Your Business, and the book is as advertised. It is a surprisingly personal book. Moltz spends many of his chapters on what I have to call "relationship" issues,  For example (out of a 9 chapter book):

• The effects on your family of starting a business (How Does Family Fit In - Ch. 3)
• Growing your organization (Finding the Lunatics Like You - Ch. 4)
• The difficulties of partnerships (Having a Partner - Ch. 5)
• The importance of alliances (Networking Is Not a Verb - Ch. 6)
• The business development challenge (Finding Customers - Ch. 8)

I found this book very refreshing. Most books about start-ups are busy being very professional (how-to books or how-I-did-it stories) and never treat the human issues addressed in this book. Notably, Moltz, in Chapter 2, warns us to beware of overstepping ethical lines in the pursuit of your dream. This is a highly unusual book for its openness and candor.

Note: This book is mainly only for budding entrepreneurs.  If you've already been down the road you'll probably find it entertaining, but it won't tell you anything new.  But if you're just starting out, absolutely read this book for a good dose of what it is really, really like.

Comments

[William Volk]

I wish I had read something like this back in 1998 when I started on the Entreprenueral path.

Lets leave it at that.