Researchers have found that consumers evaluate product and price separately, according to Ks blog. Here's the explanation, and it makes a lot of sense to me:
- The consumer evaluates a product and places a pleasure value on it.
- Then the consumer evaluates the price and places a pain value on it.
- If the pleasure value is greater than the pain value, the consumer buys.
The natural conclusion, then, is that you should introduce the product first and let the buyer develop a pleasure value before you introduce price. It's a useful sales strategy to keep in mind.
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Posted by: UGG ブーツ サイト | November 25, 2011 at 12:23 AM
Good for people to know.
Posted by: Tristessa | October 28, 2008 at 01:30 PM