Your Personality Magnified

People aren't prepared for this. They're surprised when it happens. When you start your business and you're still the only employee, clearly the "personality" of the business will be yours. As you grow and hire employees, you continue to set the tone, and your style defines the "style" of the business. Even as you grow, as long as you are the CEO, you will set the "corporate culture". Your company's reputation will ride on your reputation.

• Are you thoughtful and analytical? Your business culture will be thorough and somewhat cautious.
• Are you creative and decisive? It will be an innovative, aggressive organization.
• Are you a loose cannon? The company will rush off without preparation into ventures.

For better or for worse, your business will be like you.