Continuing the theme of my last few posts, I'm finding good material on how to counter the economic slump. Through a Twitter friend, @jenberkley, I found 10 things you can do for your business that won't cost you a cent (except some of your time, which in this case is a good investment). I paraphrase and abbreviate here, but you can read the post in full with the above link.
- Ensure every customer touch-point is the best it can be
- Ask customers if there are any new products or services they would welcome from you
- Make it easy for customers to communicate with you, especially when there are problems
- Measure to learn what marketing efforts are working -- or not
- Look for further ways to differentiate yourself from your competition
- Brainstorm with your staff on how to create buzz in your market
- Do memorable things that will generate positive word-of-mouth
- Look for ways to add value to everything you do
- Explore how technology can save you money
- Train your staff and measure their progress.
Although the piece only suggested brainstorming with your staff on #6, it could be very helpful to get your employees' suggestions on many of the other points, as well. If you're a solopreneuer and don't have employees, arrange a brainstorming session or two with colleagues whose businesses complement (or at least don't compete) with yours.
Comments