First of all, let me say that I hope you never need the information I'm passing along. But when I read it, I realized that we are in times when the best of entrepreneurs may hit rough patches. So file away these excellent tips from Marketing Profs on delivering bad news to your customers -- should you ever have to do that.
- Offer your gratitude
- Rip off the Band-Aid
- Explain the facts -- and your responses to them
- Mitigate the damage (if possible)
- Don't offer false hope
- When you're down, hold your head high
When your "phoenix rises from the ashes", you'll be glad you followed this advice.
[Not sure, but registration may be required to read the Marketing Profs article. However the link is to a free article.]
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